Position Overview: The Marketing & Public Relations Specialist is the primary public representative of the Agency for the media. This person is also responsible for a wide range of marketing functions, including planning and tactical fulfillment of marketing initiatives, promotions, public relations, fundraising, special 3rd-party events, and much more. This position requires a highly motivated, organized and resourceful individual who possesses exceptional oral and written communications skills, and uses critical thinking skills to successfully navigate the demands of this important position.
Paid As: Salary, Exempt Full-Time Employee
Hours of Operation: 8:00 AM – 4:30 PM Monday – Thursday, 8:00 AM – 3:30 PM Friday
Reports To: VP Marketing & Communications
Other Relationships: Works with corporate/individual/civic donors, elected officials, all internal staff members and departments, print/lettershop vendors, as well as Meals On Wheels clients and other community representatives.
AGENCY EXPECTATION OF EMPLOYEE
- Maintain confidentiality of client, donor, volunteer, staff and board information
- Support the mission, vision and goals of Meals On Wheels, Inc. of Tarrant County
- Represent Meals On Wheels in a professional manner at all times
- Must have dependable transportation, valid driver license and personal vehicle insurance as required by the State of Texas
- Required to pass criminal background check and have a free and clear MVR
- Assist with meal delivery when volunteer callouts make it necessary for staff to deliver
- Contribute to other projects when necessary
ESSENTIAL JOB TASKS
Media Relations
- Serve as spokesperson for Meals On Wheels for all TV, radio and print interviews
- Write and edit agency press releases
- Pitch newsworthy stories to local media and respond to information requests from the local media
- Arrange interviews with agency leaders, volunteers and clients
- Maintain strong relationships with local media and keep contacts updated
Crisis Communication
- On call for all media contacts for potential interviews regarding Agency’s actions and procedures
- Create and distribute media alerts promptly and accurately, when necessary
- Consider the organization’s responsibility to the public and ensure clear and prompt communication to the public on all Agency platforms, especially during crisis management
Social Media Management
- Create engaging social media campaigns
- Write compelling content appropriate for each platform
- Design social media graphics
- Engage with followers and providing prompt communication
- Track social analytics and adjust as needed to increase organic reach and engagement with potential volunteers and donors
- Prepare monthly analytics reports for Meals On Wheels Board of Directors
Video Production
- Shoot and edit video for social media content, agency website, large fundraising events, and sharable footage for local media outlets
- Interview clients, volunteers, donors and employees with compelling stories to help garner community awareness, new donors and recruit volunteers
- Provide b-roll to local news outlets
General Marketing / Public Relations
- Create informative and compelling content for digital and print publications
- Work with VP of Marketing and Event Specialist to develop unique and effective marketing campaigns
- Adhere to and promote all Agency branding guidelines
- Maintain Agency Facts Sheet and Boilerplate
- Create donor newsletter and annual report
- Interview clients, volunteers, donors and staff for potential stories
- Write and edit articles
- Photograph and edit images
- Attend fairs, expos and other events to provide resources and information to the local community and increase awareness
- Compose and schedule all weather and holiday closure emails and social media posts
- Oversee the distribution and design of monthly client nutrition mailers
- Designing the monthly client nutrition sheets to creatively educate clients on their nutritional needs
- Pull monthly client contribution reports and write monthly cover letters
- Work with vendor to ensure timely printing and distribution each month
- Lead fundraising and campaign efforts for North Texas Giving Day
- Attend all trainings, fairs and webinars for North Texas Giving Day
- Interview and write stories to encourage giving and share Agency’s mission
- Plan and execute social media campaigns
- Write monthly donor thank you letters on behalf of CEO
- Actively pursue and give public presentations about Meals On Wheels to businesses and social/civic groups:
- Maintain knowledge of all aspects of the Agency and its operations
- Design and maintain an agency overview presentation
- Ensure agency overview presentation is up to date with current information
- Provide tours for guests, elected officials, and members of the media
- Plan client 100+ birthday celebrations by coordinating with clients’ families and case manager to provide a celebration appropriate for the client’s cognitive and physical health. Look for compelling story angles and pitch to media when appropriate.
- Attend Chamber meetings across the county and maintain strong relationships with other nonprofits, businesses and community leaders.
- Plan and implement third-party fundraising promotions
QUALIFICATIONS
- Bachelor’s degree in Marketing, Public Relations, Journalism, Communications or related field
REQUIREMENTS
- Exceptional oral and written communication skills
- Above average interpersonal communication skills, including excellent group presentation and relationship management skills
- Highly-motivated individual that excels both as an individual contributor and in a team environment
- Excellent organizational and time-management skills
- Proficiency with Adobe Creative Suite, including Photoshop, InDesign, and Illustrator
- Working knowledge of computer operations and software products including Word, Excel, ACCESS, Publisher, and Outlook
- Proficiency with email marketing tools such as Constant Contact
- Proficiency with video editing/production skills
- Must be able to work after hours and weekends when required for events and presentations
EXPERIENCE
- Five years of relevant experience may be substituted for education
- Experience in social media marketing
- Experience with photography, photojournalism, and video editing preferred
Interested candidates should send a resume to Human Resources at HR@mealsonwheels.org
Subject Line Must Include: Marketing & Public Relations Specialist
Meals On Wheels, Inc. of Tarrant County provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, basis of gender, gender expressions and gender identity, disability or genetics. In addition to federal law requirements, Meals On Wheels, Inc. of Tarrant County complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. Meals On Wheels, Inc. of Tarrant County expressly prohibits any form of workplace harassment based on race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, genetic information, disability, or veteran status. Improper interference with the ability of Meals On Wheels, Inc. of Tarrant County’s employees to perform their job duties may result in discipline up to and including discharge.