Key Strategy: Utilize a third-party expert to map community needs relative to the mission of Meals On Wheels (organized by city, neighborhood, age, and/or other useful dimensions).
| Project | Responsibility | Timing | Status |
|---|---|---|---|
| Configure program offerings to meet the changing demograhics of the population served per community needs assessment. | Melissa Pratt | Ongoing | |
| Investigate funding opportunities to expand socialization, exercise and other programs, ie, insurance company partnerships | Marcus Rockwell | Ongoing | |
| Conduct unmet needs assessment from staff and volunteers. | Leadership Team | Ongoing | |
| Evaluate unmet needs and identify opportunities to improve services | Leadership Team | Ongoing |
Key Strategy: Increase financial support by building relationships with new funders and major donors, as well as growing relationships with existing funders and major donors.
| Project | Responsibility | Timing | Status |
|---|---|---|---|
| Blend staff responsibilities to free up resources, IE, cross-training, changes to job titles. | Leadership Team | Ongoing | |
| More community/corporate presentations (sales calls) to garner support and increase donations through meal label ads, event sponsorships, etc. | Keith Harrison | Ongoing | |
| Seek new sources of funding from existing donors and new prospects | Darla Akin | Ongoing | |
| Meet regularly with foundation executives to share our work and seek funding advice. | Darla Akin | Annually | |
| Implement a donor stewardship program to recognize major donors through personal interaction, meetings and annual appreciation event. | Darla Akin | February 2024 |
Key Strategy: Leverage adult activity centers to identify potential community partners and pursue mutually beneficial collaborations with them.
| Project | Responsibility | Timing | Status |
|---|---|---|---|
| Promote awareness of Older Americans and Senior Center months in local government and organizations. | Marcus Rockwell | Annually - May & September | |
| Host cultural events at the Adult Activity Centers. | Marcus Rockwell | Ongoing |
Key Strategy: Continue to innovate regarding volunteer recruitment, training, retention, and appreciation, including through relationships with local businesses and utilizing best practices from other Meals On Wheels organizations.
| Project | Responsibility | Timing | Status |
|---|---|---|---|
| Collaborate with schools of health/organizations to establish reciprocal volunteer hours, as well as work with volunteer and Client Services. | Melissa Pratt | Ongoing | |
| Meet with staff of other large Meals On Wheels programs to share best practices and opportunities for improvement. | Judy Bell | Ongoing | |
| Obtain input from existing corporate group volunteers. | Schedulers and Recruiters | Ongoing | |
| Recruit volunteers from Adult Activity Centers | Marcus Rockwell | Ongoing | |
| Provide easy access to Client Assistance volunteering by offering weekend and virtual volunteering options. | Alissa Deaton | Ongoing | |
| Establish protocols for onboarding and recognizing non-meal delivery volunteers, ie, Client Assistance, event, etc. | Judy Bell, Alissa Deaton, Keith Harrison, Carla Jutson | Ongoing |
Key Strategy: Develop and implement outreach strategy for increasing connection with elected officials.
| Project | Responsibility | Timing | Status |
|---|---|---|---|
| Develop a plan to communicate/nurture relationships with elected officials / advocate on issues that support Meals On Wheels to include an annual event. | Keith Harrison | October 2023 | |
| Invite city council members and County Commissioners and staffers to Adult Activity Centers and participate in local government meetings. | Marcus Rockwell | Ongoing | |
| Revise and distribute quarterly update to elected officials. | Keith Harrison | Ongoing |